Our Story

About the Mermaid

Hi, I’m Jemma — also known around town as The Minnesota Mermaid.

By day, I’m a high school business teacher with a passion for entrepreneurship, creativity, and building community. By evening (and summer!), you’ll find me hosting paddle board parties, arranging beautiful of flowers, or crafting with gal-pals around town.

What started 11 years ago as a simple paddle board rental business has grown into something much more:
A joyful way to connect people through seasonal experiences on the water, among the blooms, and at the craft table.

Now, under the Minnesota Mermaid umbrella, I curate three magical offerings:

🌊 Minnesota Mermaid

Paddle experiences with a creative twist — Paint & Paddle nights, private parties, and camps that make the lake feel like home.

🌸 Ruby’s Blooms

Seasonal flower joy from Spring Lake Farm: market bouquets, dried bloom bundles, and pop-up floral magic — all named after my daughter, Ruby, who fills our world with wonder.

🎨 Messy Bun Craft Club

Craft nights, community collabs, and cozy workshops hosted with my favorite creative partners.

When I’m not working with students or building one of my joyful side hustles, I’m with my family — my husband Cam, a talented craftsman and outdoor enthusiast, and our curious, nature-loving two-year-old, Ruby. Together, we love visiting Minnesota’s North Shore, swimming in cold lakes, and dreaming up new creative projects.

Through it all, I’m fueled by family, fresh air, and a deep love of seeing others come alive through creativity and connection.

Let’s make something magical together💫

~Jemma